Christopher Yemi MacGregor; more socially recognized as “Yemi PR” has been in the Public Relations and marketing industry since 2010 representing lifestyle brands such as- Kingstonbelle, Brawta Living, Bijoux Jamaica, Bottega Prosecco and Sparkling Wines, Covergirl, RumFire, Stay Golden Cosmetics, Caribbean Dreams, Fiction Jamaica etc. & Talents Like: Naomi Cowan, Zac Jone$, Kevin Lyttle, Mink JO, Gabrielle Davis and more.
Self-taught through internship experiences mixed with an insatiable appetite for marketing and PR knowledge, he has been able to manage and direct several PR & Digital campaigns, introducing cusp concepts like Influencer marketing and other global powered partnerships and activations. Macgregor’s boutique firm “Next” acts as an incubator/LaunchPad for new and upcoming brands and talents out of the Caribbean looking to gain exposure through media and global tastemakers.
His expertise ranges from Public Relations, Branding, Social media marketing & management, Celebrity or online Influencer procurement and alignment, Production and Creative Direction with a keen focus in the Fashion, Lifestyle, Spirits, Travel & Entertainment industries since the year of 2009.
Yemi has plans to officially relaunch his PR company in Jamaica under new branding Next Media, which will remain dedicated to “Discovering what’s new, And creating What’s Next;” helping brands and talent to get the right representation they need from a global context. In a few days, the firm will officially launch a COVID 19 response package that will aid in helping talents and lifestyle brands maintain their brand presence through these uncertain times. Ensuring that brands and creatives effectively communicate their messages through multi faceted new wave and traditional media solutions that will aid with increasing brand credibility and online leads post COVID 19.
Yemi’s clothing line Vulgar New York, which re-opened in January is a partnership with the Kingston Belle Collective. His clothing line consists of T-shirts, Sweatshirts, Sweatpants and Caps. Recently, Yemi along with Rashade St.Patrick, designed a collection entitled “Vulgar Reality” Capsule. The line is a form of empowerment for persons of colour and includes shirts with the messages such as” I belong here, You belong here too” and ” Get off our necks”. Aside from this, the collection also features a line called “At home in Quarantine”. You can check out his line at kingstonbelle.co.
