Business moves have always been second nature for Queen of Stage and Dancehall, Spice. With her booming hair and makeup brand Faces And Laces, a featured role on hit reality TV series Love and Hip Hop: Atlanta, several brand ambassador contracts, and not to mention her iconic career as a dancehall artist, what could possibly be next for this pioneer in Jamaica’s music industry? Enter Graci Noir, her latest endeavor; a luxury fashion brand.
Graci Noir’s website was officially launched on Instagram on October 1st. The ‘So Mi Like It‘ singer took to her stories to show her pushing the button that would launch the site amidst much celebration. The launch was marked by the premiere of a glittering campaign video featuring models strutting down fabulous city streets in the wide array of clothes the brand had to offer.
Available in the collection are male, female, and unisex options including T-shirts, tracksuits, bodysuits, and dresses. Also featured on Graci Noir’s website is a boutique presenting unique and colourful designs reminiscent of the dancehall entertainer’s own trademark style. Items are already selling out quickly with many fans already not being able to cop their favourite pieces.
Congrats on the launch of your new brand, Spice!
