“The creative industry is being touted as a critical and viable sector for the promotion of economic growth and development, through entrepreneurship. However, the changemakers haven’t equipped them with the tools they need to monetize. My ebook is the first part of our plan to help them learn how to use their personal brands to tell their story, build relationships, and monetize their platforms on a global scale. We are also launching online-based short courses where people can sign up to learn the basics of how to live blog, how to pitch to brands for sponsorship, personal branding, how to take great photos, and how to start their own podcast.” The words of Marketing strategist Kesi Gardener.
Kesi Gardener is a Marketing professional and professional storyteller with over 10 years worth of experience within the Marketing industry. She has worked in the non-profit world, PR, and marketing positions for more than 10 years and provides consulting services as Director of The Storyteller Agency. Co which focuses on public relations, content creation, web development, marketing consultation, and influencer marketing. She also manages an international model, celebrity photographer, influencers, and bloggers.
Motivated by the Covid 19 situation, Kesi decided to launch a book dedicated to helping creatives create an influential brand. With many creative events cancelled due to the effects of Covid 19, it is now more important than ever for a creative to find alternative means to connect with their audiences. Many social media platforms are growing and changing rapidly, it is important for creatives especially within the Caribbean to learn how to navigate these platforms. This book is aimed at anybody who uses their skills to create something, whether they are bakers, marketers, dancers, writers, this book is beneficial to anybody within the creative industry or aims to become a part of such a diverse and evolving industry.
” While writing the book, I interviewed and studied different creatives and looked at their best practices to grow their personal brand and get opportunities. With face-to-face being hindered, what you post online, is now more critical than ever. “- Kesi Gardener.
These interviews have been posted on her website www.kesigardner.com, as well as the link to purchase her book. Carib Voxx can guarantee you that there is something on her website for everybody so go check it out.
