Caribbean people are naturally expressive, taking tremendous pride in voicing their opinions on socioeconomic and sociocultural matters affecting daily life. While social media has amplified this characteristic, it has also become a platform for emerging thought leaders.
Hailey de Leon’s rapid rise as one of Trinidad’s emerging comedic content creators stems from her nuanced opinions and refined taste. Her candor, wit, and refreshingly authentic content have carved a unique space in Trinidad & Tobago’s competitive content creation landscape.
“Um I’ve always been hilarious.. so there’s that but I guess when I would post relatable stuff and also when I started seeing so many people quoting one specific line in my videos and laughing. My family 100% were a comedic bunch. My siblings have a lot of attitude and my mother does not gentle parent so you can imagine a day in the life. My siblings love the attention I get because they get it too by extension and it stresses my mother out because now she has to do her hair before she leaves the house.”
Hailey likely abhors the title “influencer” and ridicules being referred to as one. Her approach to content creation reveals much about her personality. “I feel like just because you’re making videos and have a big following doesn’t mean you’re an influencer. Not everyone makes influencer style content but yet everyone who makes content is usually labeled an influencer.”
Her inquisitive mind drives a high interest in various social topics, with music being her greatest passion. Her content typically features candid p.o.v., selfie-style videos (often appearing to be filmed from her bed) where she candidly discusses prevalent topics in Trinidadian society.
Music remains her favorite content topic, and her eclectic ear is a reflection of her boundless love for all genres. Beyond content creation, she’s a proud member of the Scorch Radio family, where she contributes her digital marketing expertise. Her ability to share perspectives honestly, in a hilarious yet impudent way, is creating a formidable lane in content creation, though she wants music to be a core part of her brand ethos.
Having a psychology degree with a minor in sociology could be a part of why she frequently begins her infamous content pieces with “As a nation and as a society.” She delivers these observations while emanating beauty in her unique way, her mesmeric eyes keeping audiences just as engaged as her forthright opinions.
