The Reggae Jammin Kid Ambassador Competition is back offering a major platform for Jamaican youth aged 6 to 12.
Reggae Jammin is kicking off a massive talent search with the return of its Kid Ambassador Competition, putting up a prize pool valued at over $700,000. This initiative presents a significant opportunity for young Jamaicans to become the face of the popular brand.
The competition, open to children between the ages of 6 and 12, offers a grand prize that includes a $300,000 talent fee, a full year’s supply of Reggae Jammin products, and a scholarship covering tuition for the upcoming academic year. The winners will step into the role of official kid ambassadors, gaining visibility through national advertising campaigns and special appearances.

“We’re offering more than just prizes—we’re offering a platform,” commented Navron Henry, the Brand Manager for Reggae Jammin. “This is a real opportunity for young talent to shine and be rewarded in a big way.”
Parents or guardians looking to enter their child must create a short video, capped at two minutes that captures their child’s personality while answering two questions:
- Why do you want to become the next Reggae Jammin Kid Ambassador?
- Why do you love Reggae Jammin products?

Submissions are encouraged to be creative and fun, whether presented as a skit, a song, or a straight-to-camera monologue.
The entry period began on June 23 and will close on July 11. For full competition details and submission guidelines, visit the official @reggaejammin Instagram page.



