The Caribbean region has developed a phenomenal reputation for staging breathtaking spectacles in the entertainment arena. From our vibrant dancehall parties to our beloved Carnival and soca fetes, it’s undeniable that we are no strangers to grandiose events. What we haven’t been given due credit for as a region though, is our contribution to the fine arts as global tastemakers. With the re-opening of the entertainment sector happening congruently across the region, the desire for event diversity is strong.
For the lovers of visual art and live music in Jamaica, that call has been answered by Brittne Murray and the stellar Italian, Prosseco brand Tosti 1820 who have joined forces for the inaugural staging of World’s Collide. The event is being hosted and curated by Hi Esteem Agency which Murray signed up as a commercial model and influencer late last year. Upon noticing her prodigious talent as a resin artist, they began to conceptualize the art show, to give her a prestigious platform where she could meaningfully showcase her work.
We caught up with Charis Thompson – Marketing Director: Head of Brand Communication for Hi Esteem Agency to ascertain why signing Brittne was a solid decision for their talent acquisition agenda. She dotingly stated “Brittne already had an extensive modelling portfolio when we signed her, so we wanted to ensure that she was granted opportunities that allowed her to earn at a level appropriate to her depth of experience. It was very important for us to create more opportunities that align with her brand and showcase her full potential as a talent and World’s Collide is the first example of this.”
When we inquired about the origins of the event and its conceptual initiation Brittne candidly posited that “Many people know me through my modelling career but not necessarily for my art business. World’s Collide is the perfect platform for me to showcase another talent of mine. I’ve been holding back for many years, because I compared my art with others constantly, especially after working at an art gallery for years and seeing all the beautiful pieces that came in. I’ve learned not to self-critique my art and World’s Collide is me stepping out of my comfort zone, from modelling to artistry.”
Since the flyer for World’s Collide surfaced on social media on April 1st, there has been tremendous buzz and anticipation surrounding the black-tie event and it wasn’t long until Tosti 1820’s brand manager in Jamaica through Chas.E.Ramson Limited, Stephen Reid caught wind of the event; recognizing the premium quality of the offering aligned with the international standards that the Tosti 1820 brand has a responsibility to maintain globally. Reid asserted that “Tosti is a brand that is synonymous with art and design, which is evident from its history to the product design. It was a decision to partner with World’s Collide, as we are committed to developing Jamaica’s Orange economy. We welcome spaces that fuse culture and art. We look forward to a night of elegance.”
For Murray, World’s Collide is an immensely gratifying moment for her and she too expressed elation about teaming up with the Italian, Prosecco giants. “I love content creation and obviously I believe it is important to have a deep interest and liking for any brand is a necessary condition for partnership and that is definitely how I feel about Tosti 1802. Being associated with a top brand always looks glamorous no doubt, but the hard work that goes behind it is not everybody’s cup of tea and my work ethic is part of why I am confident my relationship with Tosti will continue to grow. “
