Trinidadian designer Nicolette Leacock merges regional pride and lifestyle fashion to reimagine West Indies cricket apparel for the stadium and everyday life.
West Indies cricket isn’t just a sport across the archipelago—it is a unifying cultural phenomenon. Now, Trinidadian designer and entrepreneur Nicolette Leacock is giving regional sports culture a fashion-forward refresh. Her brand, SUPERFAN by MRCH, has officially joined forces with Cricket West Indies to release an Official Licensed West Indies Cricket fanwear collection crafted for supporters across the region and throughout the global diaspora.
Anchored by the banner “15 FLAGS. ONE TEAM.” and the campaign theme “Made for the stadium & beyond,” the line steps away from traditional replica jerseys. Instead, SUPERFAN delivers versatile lifestyle pieces designed to translate seamlessly from match-day stands to everyday street style. The collection honours the 15 distinct territories that unite under the iconic West Indies crest, offering a fresh visual narrative for a new generation of sports and culture enthusiasts.
Leacock, who previously established MRCH around products tailored directly to Caribbean consumers and Carnival culture, recognized a clear opportunity to bring a design-led perspective to regional sport. Drawing from her experience in Caribbean lifestyle branding, she set out to celebrate the rich aesthetic history of West Indies Cricket beyond the boundary lines.
“I grew up seeing what West Indies Cricket means to the Caribbean. It is one of the few things that can make us forget which island we are from for a moment and collectively identify as West Indian,” said Leacock. “I created SUPERFAN because I saw an opportunity to rethink what fanwear could look like for us. West Indies Cricket has an incredible visual history and cultural significance, and I wanted to create pieces that let fans carry that identity beyond a match, a tournament, or the stadium.”
By bridging the gap between sports heritage, contemporary design, and Caribbean unity, SUPERFAN by MRCH is redefining how regional identity is represented globally.
The Official Licensed West Indies Cricket Fanwear collection is now available online worldwide at shopsuperfan.com.
