Protoje hosted the official album launch for ‘A Matter Of Time’ on Saturday, July 7 at The Cove, the home of New Wave. Released on June 29, the album features 10 tracks all produced by Winta James. DJ Drumline and veteran selector Big One, formerly Biggie from the duo ‘Raz and Biggie’ kept the patrons entertained with some live selections as they awaited the presence of Protoje. Flocked by cameras Protoje and his team entered the venue as he greeted attendees and fellow musicians. Also, in attendance were Sevana, Lila Ike, Jada Kingdom, Creep Chromatic, Baker Steez, Kelissa, Leno Banton and Grei Show.
Fast-rising photographer/videographer and Protoje’s Creative Director Yannick Reid premiered a documentary capturing the making of some of the songs from ‘A Matter Of Time’ and some intimate moments of Protoje and his daughter Yara as he deciphered lyrics off the album. Protoje then used his platform to premiere videos from two of the loveliest voices in Reggae music; Sometime Love by Sevana and Second Chance by Lila Ike, visuals by Corey Hamilton and Nickii Kane respectively.
The audience was then treated to not just musical genius but visuals by tremendously talented local visual artists Taj Francis, Khari Kamau, Ikem Smith and Joshua Solas. Protoje introduced each song giving backstories, like using a 20+ member orchestra for the song ‘Flames’ featuring Chronixx, reminiscent of a James Bond soundtrack and over-looking Cherry Gardens while writing Blood Money. The crowd favourite, ‘Bout Noon’ produced by Winta James and Lamont Savory, Protoje says was inspired while he was away from his girlfriend Lindsey, newborn Yara and longing for quality time with them both. Protoje explains how he paid homage to veteran Dancehall artist Hawkeye on the title track ‘A Matter Of Time’ “more responsible I said I ought to have been, call the constable or call Hawkeye again” making reference to Hawkeye’s 2000 song ‘Thug Anthem’ on the ‘Y2K Riddim’ where he sings, “who’s responsible? I’ve got to ask the constable”.
‘A Matter Of Time’ is a carefully crafted musical project with a ton of skillful lyrics from Protoje and with his busy tour schedule, he’ll have enough time to promote the album leading up to the next Grammy Awards, of which I’m sure he will be a main contender for the Reggae category.
